Ep. 4 – Dial-Up / I. The Worst Guys / II. Shadows

As Act Two begins, The Boy examines the sleep-walking existence he’s been living. This process is slow, and fittingly, Act Two begins with the instrumental track “Dial Up.”

The most popular means of accessing the internet in the 1990’s required you to connect through your phone line. Click above to experience the ubiquitous sound.

In the screenplay, “Dial Up” is preceded with a small scene, and it’s noted that this scene should be soundtracked by Nosetalgia by Pusha T. The Boy and his crew walk into their mansion in slow motion. After this brief scene, we’re instructed to play “Dial Up.” The Boy lays in bed staring at the ceiling. The script then reads:

“Spiders slowly drop from single strands of web from all the posts on the bed. It looks pretty. All of them dropping simultaneously swaying together.”

Act II BTI Screenplay

I. The Worst Guys

The song’s hook is performed by Gambino and Chance the Rapper who, noted in the screenplay, is supposed to play The Boy’s friend Marcus.

Marcus is The Boy’s most sex-crazed friend who grabs condoms before the party (upper left), flirts with Sasha at the beach first (upper right), and is hyper-competitive in Clapping For the Wrong Reasons (bottom). Chance’s presence, or character, on this hook thus depicts a man who views sex as competition, as a means of stunting.


The incomplete phrase “all she needed was some” is repeated sixteen times. As producer Ludwig Göransson explained, Chance’s phrase had a sort of “you can’t say that” quality that made it appealing. Fittingly, on page 69 of childishgambino.com at the time of the album’s release, this hook was presented as a multiple choice question:

While there’s a bit of humor in some of the options, it appears that in The Boy and Marcus’s eyes, C is the intended answer, that the girl needs some dick. The hook is then an immature bit of braggadocio, with the idea that all a woman needs is sex. 

The lack of payoff in the phrase is similar to the lack of an actual rap verse from Chance on this track. Chance and Glover would play-fight about this on social media at the time. The unsatisfactory nature reflects The Boy and the worst guys’ meaningless patterns of behavior.

The hook’s sexual innuendo sets the tone for a bevy of arrogant phallic imagery, as Gambino details the self-indulgent exploits of him and his crew.

“Go Home, Roger.”

When Gambino competitively jabs, “why these bitches see you, go home Roger,” a girl saying “go home Roger!” in the style of twin sisters Tia and Tamera Mowry from the 90’s sitcom Sister, Sister follows.

“Roger” refers to the character Roger Evans, who insistently pursued the twins throughout the show, so much so that “go home Roger!” was a catchphrase used by both the twins and their parents.

Gambino continues the reference, rapping: “Tia and Tamera in my bed, I’m a smart guy.” Smart Guy was another 90’s sitcom centered around the character TJ Henderson, who is played by Tahj Mowry, the real-life younger brother of Tia and Tamera. Tahj actually appeared in a few episodes of Sister, Sister, and Tia and Tamera appeared on an episode of Smart Guy.

In this episode, TJ’s brother Marcus tries to hit on the girls played by Tia and Tamara, but they both end up leaving with TJ. By positioning himself as the “smart guy,” Gambino likens himself to TJ, using Tia and Tamera to imply he’s about to have a threesome. This is relevant because Gambino will rap about a failed threesome later in the track, and The Boy will be involved in a failed threesome in the screenplay. We also recognize that Marcus is both TJ’s older brother on Smart Guy, and the name of The Boy’s horniest friend that’s played by Chance the Rapper, who of course appears on the current track.

“The girls that you brought man, where are they from?”

This song, sondtracking a party at The Boy’s house, illustrates his fixation with sex. He then raps “we were playing PlayStation,” a reference to the prelude film to BTI, Clapping for the Wrong Reasons. There we see Gambino or The Boy ask his brother Steve and Swank about a mysterious girl, played by Abella Anderson, that he assumes they brought to the house. Steve and Swank are distracted by playing NBA 2K on PlayStation and they don’t know who she is.

Glover continues to wonder until he sees her that night and asks her directly, but she doesn’t reply. This ties into the next lines of the song, as Gambino raps: “why you standing there? Say some, / Girl, say some, no this ain’t a vacation, / this is my house, all she needed was some.” The implication of “this ain’t a vacation, this is my house,” is that the girl can’t just be here for nothing, for free, that she has to do some ‘work,’ the sexual overtones of the song further implying that he thinks “all she needed was some” dick.

“I ball, Ima ball, King James”

King James the first (left), who is believed to have had multiple male lovers during his reign, such as George Villiers (right), who James made the Earl of Buckingham. Given Glover’s repeated use of “balls” in the King James line, as well as the insinuations of him talking about taking shots and his new bath, there’s clearly an element of homoeroticism consistent with Glover’s continued questioning of sexuality labels throughout BTI.

“Uncle Ben in my hand, make change”


In 2010, there was an online movement using the hashtag #Donald4Spiderman that called to cast Donald Glover as the next Spiderman, so it’s highly probable this Uncle Ben line is in part a reference to that.

When Uncle Ben dies, he’s in Peter Parker’s arms, and he tells Peter “with great power comes great responsibility.” Parker then makes a change by leaving his normal life to assume the role of superhero. In this sense, “Uncle Ben in my hand, make change” is Gambino saying that he is realizing the need for change, for something more worthwhile.

“All she needed was some…”

Essential to Because the Internet, this idea of subjectivity and one’s own agency and freedom to ascribe personal meaning in their life. The repetition of the phrase “all she needed was some” combined with the inherent vagueness of the phrase itself renders it completely ambiguous. Recall that Gambino deliberately posed the phrase as a multiple choice question on his website. We get a sense that all the choices are both correct or incorrect — that perhaps “all of the above” and/or “none of the above” might actually be the best answer. We have the power to choose differently, and perceive our own meaning.

“Donald was like: just take it over the top times a hunna.”

Göransson on “The Worst Guys” guitar solo

Additional evidence of interpreting this guitar solo as masturabatory comes when we consider Glover’s performance of this song live, as he would often pantomime jerking himself off to intro this solo section.

Also, note the phallic light wands in the music video during this solo.

Screenplay Analysis

Sasha, the girl who the crew met at the beach scene during “Crawl,” opens the door and pulls him inside. Sasha then tells The Boy to show them his dick, which leads to a bit of an awkward exchange. The Boy asks, “Why?” She starts kissing and touching him, but then stops when he doesn’t get erect. She asks, “What’s wrong?” but receives no clear answer from The Boy, who then tells the girls to hold on and he goes to the bathroom and locks the door.

We also might think of the shadowy, silhouetted threesome that introduced the live performance of this song on the Deep Web Tour (above). When he has the chance to engage in a threesome, he can’t get erect, because he doesn’t see the point. When he asks Sasha “Why?” the question has existential implications. This event mirrors the failed menage Gambino rapped about in the second verse. The dissonance between the lyric about getting an “Uber from her place” and the party taking place at The Boy’s mansion seems to suggest a bit of overlap between events in the lives of The Boy and Gambino.

It seems Glover is using vulnerability and honesty as a means of connection with his audience, as discussed in the interview above. For Gambino, and for The Boy, recognizing what’s happening – this moment of sexual impotence – and being honest about it, is a chance to evolve and move forward. This is a moment of realization, where The Boy knows that he can’t maintain the hedonistic patterns that have put him where he is.

II. Shadows

Producer and bassist Thundercat discusses Shadows.

The intro features a drum kit put in reverse (sampled from Manzel’s Space Funk), signaling a backward shift in time – reflective of The Boy’s upcoming memories and recollections.

This scores the scene of The Boy in the bathroom escaping the failed threesome. He sits on the floor with his head in his hands and, inexplicably, his ex-girlfriend Vanessa steps out of the linen closet and tells him she wants to go out.

“I hope you understand / That I get you”

He cries out for connection here – hoping he can reach those he’s lost and let them know that he gets it now, that he understands. Amidst the maelstrom of instrumentation and emotion, there’s hope here for real reconciliation. The overpowering elements of the emotion may be most evident in live performances of the song, in which Gambino reaches his voice higher and higher (see live performance above).

At this point, Gambino, and The Boy, are being torn apart by a realization of the “phoniness” of it all – of Vanessa, of the festival, of their patterns of hedonistic behavior. To The Boy, this is a waste of time, and he’s allowed it to tear him apart. Following this scene, the script then cuts to The Boy pacing in his shower. He realizes the water is cold and it’s 5 in the morning.

“I wanted to make something that says, no matter how bad you fuck up, or mistakes you’ve made during the year, your life, your eternity. You’re always allowed to be better. You’re always allowed to grow up. If you want.”

Ep. 2 – The Library/Crawl

With his 2013 album Because the Internet, Donald Glover sought to construct a transmedia world by weaving together physical, sonic, visual, and online material Under his pseudonym Childish Gambino. For the most comprehensive compilation of the world’s components, visit S7 co-writer Camden Ostrander’s piktochart.

“No, you gotta build a bigger world, I’m not gonna make an album…”

The Library

The album’s opening track titled “The Library” marks the first act, and propels us into the world of Because The Internet.

According to Glover, “The Library” provides the effect of logging on and connection.

The Library also refers to the origin point of the album, as BTI was recorded in the library room of the mansion they dubbed “The Temple.” (see below)

Who is this?”

Rick Ross is cast as The Boy’s father in the screenplay. A correctional officer before embarking on a music career, Ross achieved musical success by painting a picture of lavish living, even though it wasn’t his real life, exemplified in his video Hustin’ (left) and the subject matter of his feature on Kanye West’s Devil in a New Dress (right).

“…[it] only makes sense if you suspend belief in everything else except for what he tells you and shows you.”

Author Shea Serrano on Ross’s excesses in The Rap Yearbook

“We are what we pretend to be, so we must be careful about what we pretend to be.”

Author Kurt Vonnegut warns of such pretenses above in his novel Mother Night. In casting Ross, Glover emphasizes the idea that we all construct characters for ourselves, especially in the age of the internet. What we then have to figure out, is whether we are those characters we build up, or if we even have a true identity.

An image of The Boy’s bookshelf, featuring three Vonnegut novels and his memoir, A Man without a Country. Vonnegut’s literary material was known for its irony, dark humor and exploring the absurd in relation to existential dilemma — all things Glover himself will utilize and explore in BTI.


Nigerian twins Christian Rich who produced the track Crawl.

The chaotic, unsettling nature of the Crawl’s production is accentuated by vocals from the rapper Mystikal, best known for his 2000 Neptune-produced hit, “Shake Ya Ass” (left). The majority of Mystikal’s ad-libs on “Crawl” can be traced back to a live performance by Rick James of his song “Mary Jane” (right). We might speculate that the Rick James samples were used first in the song’s production, and Mystikal was brought in later and re-recorded them, plus added his own original ad-libs.

“At this point with the internet, it feels like we’re just giving a handgun to an infant and going, ‘Don’t shoot yourself.’”

Glover on the “infancy” stage of the internet, perhaps one reason for the title “Crawl”

Where we were, kinda thing, betcha crawl, all alone.” The first of Glover’s handwritten notes, which suggests Donald Glover (as opposed to The Boy or Childish Gambino) in an existential crisis of self-exploration, an infancy of a new self in a sense, emblematic of Crawl’s refrain.

Y’all B-String like a broke guitar

Gambino criticizes other rappers as “B-string” backup players on a team, as well as the B-string on a guitar. The highest string on the guitar is the E-string and is the one most likely to break, exposing the second-highest string, the B-string.

“Yeah I murder some, murder one / explain it all, Ferguson.” This line rather refers to Ferguson Darling, the annoying younger brother in Nickelodeon’s 90s hit show Clarissa Explains It All.

Cut a white girl with the same black gloves on”

1. The term “white girl” in drug vernacular means cocaine, and the process of cutting, or mixing and preparing the drug, requires handlers to wear gloves. Thus, Glover makes a clear connection between the previous musical touchstones and the distribution of drugs, a metaphoric bond that he will continue to employ throughout the album.

2. Also potentially alluding to the trial of O.J. Simpson in the murder of his ex-wife, Nicole Brown Simpson in 1995, at the time was the most talked about scandal in the nation. The key piece of evidence was a black glove found at the scene of the crime. Considering that Nicole Brown Simpson, a white woman, was stabbed to death by someone wearing the black glove, this line seems to clearly contain a reading centered on racial tension and 90’s nostalgia.

3. A third plausible interpretation: a magician’s iconic trick of cutting their assistant in half. This illusion commonly involves a woman assistant, wearing black gloves, lying in a box, and apparently being cut in half by the magician. 

What’s the rationale?

An existential question that will reverberate throughout Because the Internet: Why? Why be alive?

Glover keyed audiences in on the existential quality of this world before it was released, repeatedly mentioning reading Soren Kierkegaard in interviews. He 0penly carried the book Dostoevsky, Kierkegaard, Nietzsche & Kafka, by William Hubben, which surveyed the life and ideas of these pioneers in existentialist thought. Like the question “who am I?” posed at the beginning of the track, he asks “what’s the rationale?” openly, making clear that this album and world seeks to address it.

“I scorch winters, I burn autumns / gut [n-words], so Kurt Vonne.”

The line name-checks famous American author Kurt Vonnegut, cleverly crafting an image of violence. The influence of Vonnegut’s work is essential to the transmedia world of BTI Glover created. For instance, many of Vonnegut’s novels appear on the bookshelves of “The Boy’s Room,” as mentioned earlier. Also, given the violence surrounding this line, the way Vonnegut’s last name is cut off reflects dismemberment. Gambino literally ripped the “guts” out of Vonnegut.

Ain’t nobody got time for that”

A reference to a viral 2012 news report of a woman named Sweet Brown detailing her experience of an apartment fire. Sweet Brown became a viral sensation inspiring countless internet memes, adding to Glover’s collection of internet-references.

Sweet Brown’s entire life was changed as a result of becoming an internet meme. While this presented a few economic opportunities (like acting in a Tyler Perry movie), it also meant that everywhere she went, or every new opportunity she got, she was connected to a moment frozen in time by the internet.

Left, her presence in a local dental ad revolved around her infamous soundbite; right, when her original news clip was remixed into a song, she didn’t receive any of the proceeds, and was not consulted or asked before it was released.

“You think I could be a superstar?”

Watch this early news report when the clip started to gain internet steam, and see how Sweet Brown reacts.

While becoming fodder for the internet content machine can freeze you in time or tear you apart, there is the scintillating, unavoidable allure – you could be a superstar.

But what are the implications of this situation? When we consume people as content – what do we do to them? And what do we do to each other? How does this affect the way we see each other?

It’s these questions and more that concern us as we keep learning how to use the internet – because while it offers new heights, if we’re not careful, we’ll fall into new lows.

Screenplay Analysis

After The Boy came home from summer Camp, the script flashes-forward 15 years. The Boy is somewhere in his late 20s, still living in his father’s huge mansion. This clip from the screenplay shows The Boy’s desk, including a flash-drive labeled “hackz.”

The “hackz” flashdrive was duplicated and given out to lucky fans who purchased the record on release day from certain stores. You can download the contents of the flashdrive here.

Included in the drive: The BTI Movie Poster, the script, “what kind of love” (a rough track that was seemingly intended for BTI) and a full recording of his performance at Life is Beautiful Fest on October 26th, 2013.

Inside The Boy’s mansion. Left, the Buddha statue; right, the spiral staircase.

The Boy’s Twitter: “You Are Unimportant – @thegoldmolar” Glover made a real Twitter page for The Boy (above).

Season 7: Because The Internet

Dissect Season 7 on Because The Internet by Childish Gambino begins NOW, only on Spotify.

Go deeper into the BTI world with our visual guides and the Because The Internet screenplay. For the most immersive experience, view both the visual guides and the screenplay excerpts before or after an episode.

Season 7 will be exclusive to Spotify until January 2021. Podcasts are FREE on Spotify – don’t need a premium account to listen.

S7E1 – The Transmedia World of Because The Internet

“I wanted to make something that says, no matter how bad you fuck up, or mistakes you’ve made during the year, your life, your eternity. You’re always allowed to be better. You’re always allowed to grow up. If you want.”

Donald Glover’s open letter, posted to Instagram, describing his 2013 album, Because the Internet, released under his pseudonym “Childish Gambino”

Donald McKinley Glover Jr.

Born on September 25, 1983 at Edwards Air Force Base in California, Donald grew up with his siblings Bree and Stephen, as well as a steady flow of foster children. His mother Beverly ran a daycare from their home in Stone Mountain, Georgia, and his father, Donald Sr, was in the Air Force and later was a postal worker.

Pictured left to right: Bree, Donald Sr., Beverly, Stephen, and Donald.

mc DJ

Under the pseudonym “mc DJ,” chitown, Glover’s remix of Sufjan Stevens’ Chicago.

Click the image above for the full McDJ catalog.

Derrick Comedy and Beginnings

At NYU, Glover was a part of Derrick Comedy, one of the first sketch comedy groups to create a presence on the then-nascent website YouTube. Left, a sketch titled “Bro Rape: a Newsline Investigative Report;” right, Derrick highlights from an improv show in October of 2012.

Left, Derrick Comedy presents Mystery Team, written by and starring Donald Glover; right, the film’s red band trailer.

After winning an Emmy as a writer on 30 Rock, Glover pursued formal stand-up comedy. Left, a clip from Glover’s 2011 Comedy Central special, Weirdo; right, a clip from Just for Laughs.

Glover’s work on 30 Rock and in standup landed him the role of Troy Barnes on NBC’s Community.

Mixtapes and EP

Top left to bottom right, Childish Gambino’s mixtapes Sick Boi, Poindexter, I Am Just a Rapper, I Am Just a Rapper 2, and Culdesac, which reached 5 figure downloads on datpiff.com in its first week.

Glover created his rap alias using a Wu-Tang Name Generator, which still exists today.

Gambino followed up Culdesac with the 5-track EP, containing his first notable single – “Freaks and Geeks.”

2011-12, Camp and Royalty

Gambino’s first studio album, Camp, released November 15, 2011, conceptually explores the notion of a Black boy at summer camp, trying to find himself amongst new peers. These same emotions also applied to Glover’s place in the hip-hop community at the time. 

Glover on The Breakfast Club further discussing fitting in amongst new peers.

Glover continued his busy work schedule throughout 2012. When he broke his foot performing, he used his few weeks of rest to work on a mixtape, before performing at the 2012 Coachella Festival. Left, notice his foot in a protective boot; right, his freestyle performance alongside Kendrick Lamar and Danny Brown.

His mixtape, ROYALTY was released on July 4th, 2012, and included collaborations with a variety of artists, such as Schoolboy Q, HAIM, Bun B, and Beck.

ROYALTY was also accompanied by a series of portraits by artist Sam Spratt, titled American Royalty. Each single released featured a different portraint attached.


“After I came off tour, we went to Australia and I was just super depressed. I mean, I tried to kill myself. I was really fucked up after that, because I had this girl that I thought I was going to marry and we broke up. I didn’t feel like I knew what I was doing. I wasn’t living up to my standard, I was living up to other people’s standards, and I just said ‘I don’t see the point.’”

Donald Glover in Noisey by Vice

Glover discusses his decision to leave Community in 2013.

Renting out a mansion in the Pacific Palisades neighborhood of Los Angeles, Gambino invited a team of friends and collaborators, which goes by the name “Royalty,” to live and work with him. In 2013, this team consisted of Fam Udeorji, Jamal “Swank” Olori, Chad Taylor, Ibra Ake, and his brother Stephen Glover. Producers Ludwig Göransson and Stefan Ponce would also live in the mansion, while artists like Chance the Rapper, Flying Lotus, and Trinidad James would stop by.

Left, Glover discusses the working arrangement at “The Temple;” right, Gambino discusses Because the Internet, not simply as an album, but a product of Glover’s belief that in the modern age, “you gotta build a bigger world.”

“I don’t want to make albums anymore anyway…I feel like it’s just kinda silly, to make just albums. You gotta make worlds and lives.”

Donald Glover on TimWestwoodTV

Because the Internet – A “Bigger World”

As an album, Because the Internet consists of 19 songs, separated into 5 acts. Songs within each act are assigned a scene number, in line with Glover’s training in dramatic writing. 
These songs are intended to interact and score an accompanying screenplay, also titled Because the Internet.

Because the Internet‘s prelude, Clapping for the Wrong Reasons (Internet Version), a surreal short film, directed by Hiro Murai, only 50 seconds long.

“I’ve been having the strangest recurring dreams for the last week.”

Seemingly capturing the feeling of life and work in “The Temple,” The Internet Version emphasizes key thematic concepts and wraps them up with powerful visual imagery in a bite-size, made-for-social-media package.

“Like I said, sometimes you just can’t explain things.”

The sounds of a phone ringing and a basketball dribbling up the infinity staircase resound throughout the clip.


These symbols hold key positioning throughout BTI as Glover explores identity, technology, connection, patterns, and reality.

Clapping for the Wrong Reasons (Director’s Cut), a 24-minute version released two weeks after the “Internet Version,” originally as a continuously playing loop online. The importance of the images, dialogue, and symbolism will reveal itself over the course of the season.

Because the Internet movie poster by artist Sam Spratt.

Gambino also orchestrated a string of performances to create experiential dimensions of the Because the Internet world. Included in these performances was a set of shows that took place in mansions set up to look like The Boy’s house. Click the image above for the invitation from foreverchildish.com

The Boy’s Room was created by Glover in collaboration with Brian Roettinger and Tumblr IRL. Inviting audiences to come through the installation at Rough Trade in NYC and look around The Boy’s bedroom from the screenplay, Gambino also gave an intimate performance and meet-and-greet event with fans. The installation took cues from Tracey Emin’s My Bed and offered an intimate, real experience adding another element to Glover’s fusion of reality and digital spaces. 

Glover extended this performance art to live shows on his tour, which included dynamic, interactive graphic backdrops and the integrated use of an app. Audiences downloaded the Deep Web Tour App, using it to interact with the stage during the show.

Aside from the Deep Web Tour, Gambino hosted a series of intimate performances in mansions across North America. He performed shows in the living rooms after confiscating the audience’s phones. Fans received movie posters for Because the Internet and could purchase limited merchandise along with the unique performance.

In all public appearances during the rollout, Donald Glover wore the same outfit as The Boy in the screenplay. Glover’s commitment to his costume led to speculation that his public existence at the time was really an extended piece of performance art – which Glover all but confirmed by retweeting an article discussing the theory.

Listening Parties

During the rollout for the album, Gambino stopped doing traditional media interviews and began hosting public appearances to connect with fans in parks across North America. He explained: “I want these listening parties to happen in the real world. To have people there so they can feel… rather than getting it curated through a Tumblr.”

Glover explained that these meetings were a way to augment or change the traditional rollout interview process, where different magazines and newspapers spend a bit of time with an artist, and they end up answering many of the same questions over and over again.

“I’m probably not going to do set interviews anymore. It’s an old format. Not just interviews but even forced conversation – come to the hotel room, 20 minutes each. That feels like taking a piece of paper and punching the holes in it and sticking it into the computer.”

When the journalist speaking to him asked if that meant circumventing and avoiding reporting altogether, Glover clarified.

“I want to bring you. I don’t want to circumvent. People get so afraid when they hear that stuff like, ‘So, you want my job to go?’ No, I want you to better yourself and do this other things that’s better. I just want to make things easier so we can all eat more. I feel like when people hear progress they think ‘Oh, I’m going to lose my job.’ Well, only if you want to stay old.”

Glover also viewed the gatherings as a way to be more honest and open about life experience than what often gets projected online. “I just allow myself to be human and aware and see things as they really are. I feel like there’s a lot of stuff we pack on ourselves to make ourselves seem less human. We walk down the street like, ‘I don’t shit, I’m a robot.’ We do that but we don’t have to anymore.”

“I’ve seen the worst parts of humanity and good parts. But only extremes. We’re using it as entertainment instead of having our lives be the internet. That’s where we’re going. That’s what the listening parties are about. It’s not, ‘Hey guys, listen to my tracks on Spotify and maybe I’ll do a [Reddit] AMA.’ Like, no, that’s not real. How about I’m going to tell everybody I know that I’m going to be at this point and we’ll all meet up and talk, get new ideas. Maybe somebody there knows something about this thing, and I’m like, ‘Oh, that’s a good idea.’ Then I come back and tell people, ‘Guess what I just found out about? This shit is hot.’ Let’s make better shit and be more connected because right now I feel very lost and empty. I feel like that’s everybody. I feel like there’s this feeling of ‘why-ness’ because we have so many tools.”

Yaphet Kotto

Glover officially announced Because The Internet’s forthcoming release with a single entitled “Yaphet Kotto,” which debuted October 8th, 2013. The song was accompanied by a provocative video that found Glover’s body floating lifeless in a pool, and foreshadows a moment towards the end of BTI’s narrative.

A few weeks after Yaphet Kotto’s release, Gambino appeared on the radio show Sway in the Morning, where his viral freestyle over a Drake beat addressed his public life. Halfway through the freestyle, Gambino slips into a conversation with Sway, addressing him almost outside of the music itself. This moment also provided a viral spark in the rollout process, emphasized as context for the upcoming album, where we will see him cover the same thematic material and even use a few of the exact same tricks.

In the Sway in the Morning freestyle, Gambino addressed the handwritten notes, composed on Mariott Hotel notepad paper, he had released a week earlier on Instagram.

Images of each of the 7 notes posted to Instagram.

As page 1 of Because The Internet’s screenplay begins with a quote, “You can’t live your life on a bus,” from Camp‘s final track, That power, it appears that we must revisit its outro, a spoken word poem, below:

This is on a bus back from camp
I’m thirteen and so are you
Before I left for camp I imagined it would be me and three or four other dudes
I hadn’t met yet, running around all summer, getting into trouble
It turned out it would be me and just one girl. That’s you
And we’re still at camp as long as we’re on the bus
And not at the pickup point where our parents would be waiting for us
We’re still wearing our orange camp t-shirts. We still smell like pineneedles
I like you and you like me and I more-than-like you
But I don’t know if you do or don’t more-than-like me
You’ve never said, so I haven’t been saying anything all summer
Content to enjoy the small miracle of a girl choosing to talk to me
And choosing to do so again the next day and so on
A girl who’s smart and funny and who, if I say something dumb for a laugh
Is willing to say something two or three times as dumb to make me laugh
But who also gets weird and wise sometimes in a way I could never be
A girl who reads books that no one’s assigned to her
Whose curly brown hair has a line running through it
From where she put a tie to hold it up while it was still wet

Back in the real world we don’t go to the same school
And unless one of our families moves to a dramatically different neighborhood
We won’t go to the same high school
So, this is kind of it for us. Unless I say something
And it might especially be it for us if I actually do say something
The sun’s gone down and the bus is quiet. A lot of kids are asleep
We’re talking in whispers about a tree we saw at a rest stop
That looks like a kid we know
And then I’m like, “Can I tell you something?”
And all of a sudden I’m telling you
And I keep telling you and it all comes out of me and it keeps coming
And your face is there and gone and there and gone
As we pass underneath the orange lamps that line the sides of the highway
And there’s no expression on it
And I think just after a point I’m just talking to lengthen the time
Where we live in a world where you haven’t said “yes” or “no” yet
And regrettably I end up using the word “destiny”
I don’t remember in what context. Doesn’t really matter
Before long I’m out of stuff to say and you smile and say, “okay”
I don’t know exactly what you mean by it, but it seems vaguely positive
And I would leave in order not to spoil the moment
But there’s nowhere to go because we’re on a bus
So I pretend like I’m asleep and before long, I really am

I wake up, the bus isn’t moving anymore
The domed lights that line the center aisle are all on
I turn and you’re not there
Then again a lot of kids aren’t in their seats anymore
We’re parked at the pick-up point, which is in the parking lot of a Methodist church
The bus is half empty. You might be in your dad’s car by now
Your bags and things piled high in the trunk
The girls in the back of the bus are shrieking and laughing and taking their sweet time
Disembarking as I swing my legs out into the aisle to get up off the bus
Just as one of them reaches my row
It used to be our row, on our way off
It’s Michelle, a girl who got suspended from third grade for a week
After throwing rocks at my head
Adolescence is doing her a ton of favors body-wise
She stops and looks down at me
And her head is blasted from behind by the dome light, so I can’t really see her face
But I can see her smile. And she says one word: “destiny”
Then her and the girls clogging the aisles behind her all laugh
And then she turns and leads them off the bus
I didn’t know you were friends with them

I find my dad in the parking lot. He drives me back to our house and camp is over
So is summer, even though there’s two weeks until school starts
This isn’t a story about how girls are evil or how love is bad
This is a story about how I learned something and I’m not saying this thing is true or not
I’m just saying it’s what I learned
I told you something. It was just for you and you told everybody
So I learned cut out the middle man, make it all for everybody, always
Everybody can’t turn around and tell everybody, everybody already knows, I told them
But this means there isn’t a place in my life for you or someone like you
Is it sad? Sure. But it’s a sadness I chose
I wish I could say this was a story about how I got on the bus a boy
And got off a man more cynical, hardened, and mature and shit
But that’s not true. The truth is I got on the bus a boy. And I never got off the bus
I still haven’t

The lesson he’s learning is to “make it all for everyone, always.” This conveys the importance of expressing truth universally, the idea that being honest and open is a means for connecting with others, understanding that their reactions cannot be controlled. We’re reminded here of Glover’s hotel notes, which seem to be a real-life expression of this idea. He’s still on that bus, scared to move forward, scared to try out this new knowledge, scared to be honest.

“You can’t live your life on a bus…”

And this is how we arrive at the existentially-fraught opening line of BTI’s screenplay: “You can’t live your life on a bus…” Exemplified in the cropped movie poster above, Donald Glover has to get off the bus to assume control of himself, to begin expressing his truths and living a life guided by honesty.

And this is where Because The Internet begins.

Ep. 3 – Worldstar

It’s an Internet cesspool that’s cashed in big on senseless fight videos. The site’s popularity has created a sort of voyeuristic feedback loop, in which disassociated bystanders immediately videotape violent incidents and act as if they’re already watching a video on the Internet”


“Blow up /
Worldstar before rap you already know that”

The album’s animated cover exemplifies Gambino’s first words on this track, “Blow up,” suggesting violence and explosion, but also the process by which a person or piece of content can go viral. This duality of violence and virality will reverberate throughout the track.

Before Culdesac in 2010, Glover had already won an Emmy for comedy writing for the show 30 Rock (left), and was starring as Troy Barnes on Community (right). The embedded link refers to Glover’s ascent to fame through comedy writing and acting before his rap career took off.

“So Fresh Prince, they about to bring the show back”

Gambino has often referred to the connections between himself and Will Smith. These connections are multi-layered, referring to both the artists–Smith and Glover–but also the largely autobiographical characters they portray– The Fresh Prince and The Boy.

In each of the songs linked above, Gambino notes the similarities between himself and the star of the 90’s sitcom Fresh Prince of Bel-Air, as both actors and music artists. Left, Gambino raps in The Real: “Imma rap and act Will Smith this bitch.” Right, in Not Going Back: “Callin’ me the new Will Smith, that’s Jaden.”

In Chance the Rapper’s My Favorite Song, Gambino separates himself, claiming his content is more substantive and meaningful than what Will Smith would touch on in his party-rap anthems: “As God as my witness, this Will Smith spit real shit.” As an example, Smith’s 1997 video for “Gettin’ Jiggy Wit It.”

This also foreshadows the follow-up project Kauai, which casts Jaden Smith as “The Boy.” Glover acknowledged that Jaden Smith represented a real-life version of “The Boy,” a dizzying oscillation between characters, wherein the relationship between fictional roles and realities becomes blurred.

“It’s your birthday, make it earthquake / fell in love with a [n-word] like a mermaid”

Recall that the first verse began with a reference to Fresh Prince. Considering, we understand how Gambino has used forbidden love to intricately string together his opening Fresh Prince reference, the Little Mermaid, and his own personal narrative.

“Phone call gotta say ‘Moshi Moshi’ (moshi moshi) / Girlfriend acting all wishy-washy (wishy washy)”

“Moshi moshi” is a Japanese method of saying hello when picking up the phone. The phrase is also an internet meme typically used to spam or troll internet message board conversations.

“When I hear that action / I’ma be Scorsese”

A play on the word “action” referring to both a fight and the word a director would yell to start filming a scene; the specific reference to Scorsese refers to films like Goodfellas, Taxi Driver, and The Departed, movies that grapple with the exploits of violent criminals.

Note the smartphone held horizontally with the “filmmaker” lying prone in an attempt at a sophisticated angle. Both Worldstar wannabes and famed directors like Scorsese tantalize audiences with violence, leaving them clamoring for more, spurring more production and leaving the viewer complicit in the process.

“My [n-word] hold it horizontal man, be a professional”

The video above shows a special act Gambino incorporates during live performances of the song. As Gambino interjects, he implies that many Worldstar videos, filmed with a vertical smartphone, reflect amateurish lack of forethought in comparison to the horizontal aspect ratio more similar to professional films. Including this direction in the song asks listeners to widen their view and consider exactly what our obsession with violence and crime based entertainment perpetuates.

The source clip, fight comp 33 from worldstarhiphop.com sampled at 1:03 in Gambino’s Worldstar

“She on Hollywood and Vine / thinkin’ that she Hollywood on Vine”

She on Hollywood and Vine” implies his girl equates herself to the stars commemorated on the Walk of Fame at the intersection of these streets, but the following line implies that she only thinks she’s “Hollywood” as she appears on the now defunct social media app, Vine.

“Showin’ off her ass, that’s a net twerk”

Gambino implies his girl’s “net twerk,” creating sexualized content for the internet, constitutes a network, equating her content creation with that of a television network, in that case, meaning she is “Hollywood on Vine.”

This passage is most likely a reference to the presence of adult film star Abella Anderson throughout Because the Internet. She first appears as a mystery woman in Clapping for the Wrong Reasons, and will show up many more times. We’ll be able to examine her presence more closely in “Zealots of Stockholm.”

“The boy is seeing this through his phone.”

The above scene begins with Fam, The Boy, and their crew driving to a nightclub while eating In-N-Out. When they arrive, The Boy isn’t dressed appropriately to get in the club, so he waits outside, where he witnesses a fight break out after an SUV pulls up and its occupants verbally accost a patron named “Jay.” The boy instinctually begins filming it, as the voiceover calls attention to that fact. Police show up, shots are fired from and into the SUV, and Jay dies on the sidewalk next to the boy.

We were in Atlanta hanging and we came out [of the nightclub] and someone just started shooting in the parking lot. And everyone was yelling “Worldstar!” and running around until the cops came and broke everything up.

Glover in Vice, comparing the scene to a shooting he and his team witnessed

Let me flash on ‘em, we all big brother now, lil sis, let her run around

An allusion to George Orwell’s dystopian novel 1984, wherein a government organization known as “Big Brother” monitors and tracks every move of its populace. Gambino notes that our contemporary government doesn’t even have to do the work of surveillance anymore, since people voluntarily record each other and themselves every day. With this voluntary big brother established, the system is content to allow its populace, “lil sis,” to run around.

“Yo, bro, man, check out that video I just sent you, man, this shit is hilarious, man”

Splitting the song in two equal halves, a phone call from “Steve” references a video tweeted out by the real Steve, Steve G. Lover, when Worldstar was released as a single in October of 2013.

The video shows a man sneaking up on a child and spraying him with Silly String. The child reacts by screaming and running away, as if he’d been shot, not knowing it was harmless. From Steven’s description, we get the sense that the “victim” in the video is overreacting, and it’s in this overreaction that Steven derives entertainment. The juxtaposition of this seemingly harmless humor directly after the death The Boy witnesses and records at the club questions the content we encourage and consume everyday.

“That’s what WorldStar is about.”

— Gambino brings “Because the Internet” to Studio Q

“I see more on World Star that’s realer than anything else… It’s like the universe. Like, no one is winning… It’s just life. It’s terrifying, it’s really sad, there’s all this fucked up shit in it. There’s racism, there’s homophobia, there’s sex… But I love [it] because it feels realer than anything else.”


With the first half of the song serving as an awakening, and the second more of a psychedelic trip, the implication is the lasting mind-altering effects of the awakening, this “cup of coffee.”

People don’t realize this cake has so many layers that we deal with...I just want people to understand we’ve got to eat the crust of this shit, too. We can’t just eat the stuff we love. We all have to eat all of it and understand.”

Gambino on Vine star TerRio

The duality of the track “Worldstar” is an offering to see both sides of our internet behavior, our frenetic and obsessive consumption as well as our fears and desires. It’s not an indictment; it’s a pursuit of understanding every side of the equation. We can enjoy the sweetness of enthralling imagery and sensational virality. Glover is just asking us to eat our vegetables too.

Ch. 6 – Accountability (Daddy Lessons)


Left, the camera zooms out from the burning house, emblematic of the curse; right, the camera continues to recede in the next shot, this time travelling backward through a Louisiana Bayou. These two shots help the viewer travel from the haunted house in chapter 5 back to Madewood Plantation for chapter 6.


“I come from a lineage of broken male-female relationships, abuse of power, and mistrust. Only when I saw that clearly was I able to resolve those conflicts in my own relationships.”

Beyonce, Vogue Magazine September 2018

Left, the grounds of Madewood Plantation from the perspective of the master bedroom; right, two young Black girls, a symbol of the future, run up the stairs of the plantation house, a symbol of the past.

Left, two young Black girls playing with dolls on the bed; right, the hands of the girls fixing their dolls dress and jumping on a bed. They represent one of many generations of Black women quite literally overcoming the past by healing in this historical place.

A young girl watches Beyoncé’s beauty routine admiringly, and the spoken word implies a yearning to see herself in the same image.

New Orleans chef and activist Leah Chase, otherwise known as “The Queen of Creole Cuisine,” an iconic representation of the strength, resilience, and wisdom of generations of Black women who “cannot be contained.”

Continue reading “Ch. 6 – Accountability (Daddy Lessons)”

Ch. 5 – Emptiness (6 Inch)


Beyoncé dancing with her girlfriends, claiming “I ain’t thinking about you.” These acts and symbols establish a reclamation of power and agency in the face of the Madewood Plantation, an “impossible Black place.”

The final shot of “Apathy,” a group of five women walking into the wilderness, naked, symbolizing both courage and vulnerability as Beyoncé embarks on a new path, “far away” from her husband.


Beyoncé as Pomba Gira

Left, Beyoncé encircled in fire, adorned with a blood red dress, a metallic bib necklace, and a spiked, bejeweled headpiece; right, a depiction of the Afro Brazilian spirit, Pomba Gira. Followers of Brazilian religions Umbanda and Quimbanda call upon Pomba Gira to aid them in matters of love, sex, and vengeance.

The long hallway

After a black screen and the sound of a door unlocking, the camera enters this long, eerie hallway, centered on an ominous red light at the end of it. Perhaps symbolic of “the curse,” the heart of the legacy of slavery and its inter-generational wounds inflicted upon the identities and relationships of African Americans.

The “House of Slaves” on Goree, an island off the coast of Senegal, the site of “The Door of No Return.” This doorway, opening out the Atlantic Ocean, is observed today as a symbol of the final threshold enslaved Africans passed through before boarding slave ships embarking on the tortuous Middle Passage to the Americas.

President Barack Obama looks out the “Door of No Return” during a tour of the Maison des Esclaves Museum on Gorée Island, Senegal, June 27, 2013 (Official White House Photo by Chuck Kennedy). The site has also been visited by Pope John Paul II as well as Presidents Bill Clinton and George W. Bush.

The camera dollies forward, giving the viewer a sense of compulsion and helplessness, drawn powerlessly forward toward this curse at the end of the tunnel.

Continue reading “Ch. 5 – Emptiness (6 Inch)”

Ch. 4 – Apathy (Sorry)


Beyoncé unleashing her rage, reclaiming her agency, and demanding the respect of her partner through a series of boasts, threats, and ultimatums, culminating in a “final warning,” where she throws her wedding ring at the camera.


Two rows of Black women seated inside a school bus, swaying back and forth, their faces and bodies covered in Nigerian artist Laolu Senbanjo’s “The Sacred Art of the Ori.

Left, From NPR.org, members of the Washington Freedom Riders Committee prepare to leave New York for Washington, D.C., on May 30, 1961; right, from UC Berkley News, a Montgomery bus rides nearly empty as a result of the boycotts.

Overlaid with the line “Her God was listening,” a subtle suggestion that God is silent but present for Beyoncé’s suffering, one of many glimpses of hope for redemption.

Continue reading “Ch. 4 – Apathy (Sorry)”

Ch 2 – Denial (Hold Up)


Beyoncé in Chapter 1, with her hair covered: left, a hoodie in reference to Trayvon Martin and systemic injustice; right, a headwrap alluding to the the tignon laws of Louisiana, each implying her repressed state.

Fort Macomb: A Symbol of “the Curse” of Slavery

Fort Macomb, from Chapter 1, an actual relic of the American Civil War and a visual allusion to the West African castles of the slave trade. Left, a canted angle to create a sense of stress or disorientation; right, a wide landscape shot.

Left, Beyoncé tepidly approaching those ruins, which are again shot wide in landscape juxtaposed with a vast sky (right).

Beyoncé’s Leap of Faith

Beyoncé’s leap of faith is the destruction of the current self that’s required to resurrect into something new. Left, rack focus is used to only slightly obscure what looks like tears in her eyes, after which she symbolically removes her hood (center) and leaps (right). Notice her Christ-like pose as she falls.


Left, Beyoncé doesn’t hit the ground, but rather falls into a large body of water, introducing the next chapter “Denial.” Right, Beyoncé sheds her clothes, revealing nude undergarment. Water is traditionally symbolic of life, rebirth, fertility, and spiritual cleansing.

Left, Beyoncé submerged in water is in direct contrast with her in a bathtub without water on “Intuition” (right).

The Flooded Bedroom

Left, Beyoncé swims into a bedroom furnished with New Orleans “Creole Style” furniture and finds herself sleeping in bed alone, seeming to represent her current role in her relationship: silent, still, and as she described, “less awake” (right).

Beyoncé opens her eyes, looks at her surroundings, and lets out a huge breath; she’s awake now, or, perhaps more accurately, she’s been reborn.

Continue reading “Ch 2 – Denial (Hold Up)”

Ch. 1 – Intuition (Pray You Catch Me)


The infamous surveillance video, leaked by TMZ.

Saturday Night Live’s cold open sketch a week later, parodying JAY-Z (Jay Pharoah), Beyoncé (Maya Rudolph) and Solange (Sasheer Zamata) with their bodyguard (Kenan Thompson).

“We love each other and above all we are family. We’ve put this behind us and hope everyone else will do the same.”

Exclusive statement to the Associated Press, released by the Knowles and Carter families

Tabloid speculation that persisted even after the couple’s press release attempting to dismiss the rumors.

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A post shared by Beyoncé (@beyonce) on

Beyoncé’s April 16th, 2016 Instagram post. In it, we hear Beyoncé ask, ¨What am I gonna do, love?¨ before the title card announcing its forthcoming HBO release.


“She wanted to show the historical impact of slavery on black love, and what it has done to the black family.”

Melina Matsoukas, one of Lemonade’s directors and Beyoncé’s longtime friend and collaborator

The opening shot of the film is followed by this black and white image of a chain filmed at a slave plantation in Louisiana, the first of many images that transport us back to America’s history of tortuous slavery. Low angle shots are used to emphasize power dynamics, and the extremity of the angle depicts the chain looming over the viewer, as if we’re the ones chained to the wall.

Fort Macomb, an intimidating Civil War era brick fortress that serves as a symbol throughout the film.

Left, a wide shot that demonstrates the fortress’s size and expanse; right, a canted angle gives viewers an implication of stress, intimidation, or uneasiness.

Beyoncé in front of the curtain on stage, which mimics a director addressing an audience before a performance. Like the fortress, behind the curtain is some truth to her story, and she is preparing us, and herself, for its reveal.

Continue reading “Ch. 1 – Intuition (Pray You Catch Me)”